Pepe Jeans is a brand that represents clothes, shoes and accessories with a main target audience that keep their finger on the pulse of fashion trends, prefer a modern lifestyle. The Pepe Jeans brand is quite controversial, sometimes it is ahead of its time. Youthful, progressive, for modern urban life - this is how the Pepe Jeans brand can be characterized. The brand is designed for those who prefer casual street style and value individuality. An astonishing sense of time, innovative materials and shapes, constant experimentation are the hallmarks of the brand.