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Who is Liu Jo

Liu Jo was born from a brilliant intuition by the Marchi brothers - Marco and Vannis - who, in the mid 1990s, developed their first knitwear collection by starting a project which was to prove successful and far-sighted. The enterprise started in Carpi, the Italian knitwear district par excellence, known as one of the main drivers of Italian industry and crucial crossroads of research, technology and tradition. The brand developed quickly and strengthened its presence in the clothing sector by introducing the Liu Jo and Liu Jeans collections, the symbols of refined, dynamic and modern femininity.


Liu Jo Products

Within the fashion industry, Liu Jo plays a leading role thanks to its broad and diversified range of clothing, shoes and accessories for women, men and children. In today’s increasingly selective and competitive market, Liu Jo owns a large brands portfolio characterized by worldwide presence, top brand positioning and remarkable brand notoriety and perception. The Liu Jo activities include the whole fashion industry by supplying a wide range of products:

  • Liu Jo - An extremely feminine and glamorous clothing line, particularly focused on details.
  • Liu Jo Jeans- A denim inspired collection with an original and vibrant “street glam style”.
  • Liu Jo Accessories - An exclusive proposal of fashion accessories in line with the new trends, to be naturally combined with all the Liu Jo clothing collections.
  • Liu Jo Shoes - Exclusively devoted to women shoes, in perfect combination with the accessory proposals.
  • Liu Jo Underwear - An underwear line providing a natural charming touch to softer feminine silhouettes.
  • Liu Jo Beachwear - A broad range of swimwear characterised by a young, sophisticated and chic allure.


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